Matthew Goodman (2010)
Who
doesn’t love lunar man-bats? Goodman takes us back to
the summer of 1835, when the Sun newspaper flooded New York with tales of man
bats, unicorns, poppies, and other life forms on the moon, supposedly
discovered by a British astronomer. This hoax made the Sun the most widely read
newspaper in the world and, in the process, led to the creation of both tabloid
journalism and the modern newspaper business.